My journey to becoming a marketing guide began long before my professional career. Even though I was born and raised in Germany, I spent 20 years as a military spouse while my husband proudly served the United States Air Force , navigating constant change and adapting to new environments across different locations. These experiences taught me that the ability to adapt isn't just helpful—it's essential for growth and success in any terrain.

This philosophy of adaptive navigation carried into my professional life, where I've guided marketing strategies across diverse industries—from developing systems that attributed 88% of revenue to marketing efforts at an HVAC company to managing campaigns across multiple casino properties. Throughout these experiences, I discovered that small businesses in the home services industry often lack the marketing direction they desperately need.

Away from the office, you'll find me exploring the New England forest or mountain trails where the parallels between hiking and marketing strategy become clear: preparation matters, having the right tools is crucial, sometimes you need to adjust your path, and the view from the summit is always worth the climb.

I founded The ADaptive Guide to combine these lessons from both my personal and professional journeys. Just as I learned to create stability amid constant change as a military spouse, I help small business owners establish reliable marketing systems that adapt to evolving challenges while staying true to their core mission.

My approach blends German precision with American ingenuity, creating structured yet flexible marketing solutions that help home service businesses navigate the complex terrain of today's digital landscape with confidence.

Whether you're looking to establish comprehensive tracking systems, generate higher-quality leads, or develop membership programs that create steady revenue streams, I'll help you find your path forward—because when it comes to marketing success, having an experienced guide can make all the difference.

Let's navigate this journey together.